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MD
Open to work · Madrid

Miguel Dacal

Win qualified clients, get your hours back, sell without leaving it to luck.

AI, automation and paid growth systems for SMBs and professionals who want to turn their marketing into predictable revenue.

01 / About

Why work with me

I come from two worlds that rarely cross: 16 years as a civil servant in the Spanish Government taught me to document processes, hit deadlines and work with rigor; 20+ years between technology and business taught me to build and to sell. For you, this means I won't just "install AI". I understand how your business runs and where automation actually moves the needle.

Today I build end-to-end solutions for SMBs and professionals, focused on solving the main problems and bottlenecks businesses face: 24/7 phone and conversational assistants (WhatsApp bots and voice agents), AI pipelines, lead-acquisition funnels, and marketing strategies (organic and paid) to grow sales and recurring revenue from existing customers.

In parallel, I'm building a viral content research SaaS solo that helps content creators find viral content they can easily replicate to grow their audiences with market-validated material.

Certified AI Implementer by Dania.ai, deploying AI solutions across the Dania.ai ecosystem.

I'm passionate about staying at the cutting edge of technology and putting that knowledge into practice. I'm continuously learning to keep developing my skills and to implement the best practices and tools in real projects (not just in test environments), to bring more value to my clients. That lets me solve their challenges in a more agile, effective and robust way, ensuring solutions that actually work in the real world.

Location
Madrid · Hybrid or remote
Focus
Customer acquisition, AI automation and predictable sales
Availability
Open to work · Freelance and full-time
02 / Solutions

What I solve

The pains that lead business owners and professionals to look for someone like me. How I solve them in production, not in slides.

  • I'm stuck and I don't know how to grow sales.

    A growth strategy combining organic acquisition (SEO, content) and paid (Google and Meta Ads), optimization of your existing funnels and systematic testing to know which channel to scale first. You break the plateau without burning budget on scattered campaigns.

  • My customers buy once and never come back.

    Automated retention systems: post-purchase sequences, segmented remarketing and win-back campaigns to inactive customers. Bringing back a customer who already bought is several times cheaper than acquiring a new one.

  • I get traffic but I'm not converting.

    End-to-end paid funnels: landing page, Google and Meta Ads campaigns, real tracking with GTM and GA4, audience segmentation and creative iteration until CPA makes sense. Stop burning budget on clicks that don't buy.

  • I'm losing leads because I don't reply fast enough.

    WhatsApp bots and AI voice agents that answer, qualify and book on Cal.com 24/7. Zero cold leads sitting in a queue waiting for someone to reply tomorrow.

  • My team is burning out on repetitive tasks.

    n8n automations that connect your tools (forms, CRM, Sheets, calendar, email) and remove the manual work that doesn't scale. Your team stops copy-pasting and gets back to selling.

  • I have data but not decisions.

    AI agents and pipelines (RAG, MCP) that read, summarize and act on your information, from competitor analysis to content generation and reporting. Decisions on data, not intuition.

  • I want to use AI but I don't know where to start.

    Honest diagnosis + a tailored system with LLMs (Claude, GPT, Gemini): we start where you save or sell the most, not where the hype is. No endless projects, no agency lock-in.

03 / Projects

Selected projects

What's already running in production and what I'm shipping now, told by the client outcome, not by the stack.

1 / 5

Viral Content Research SaaS

Currently shipping

Helps YouTube creators publish content with a much higher chance of going viral by starting from patterns already validated by the market. Detects the real viral videos in a niche, extracts what made them work and generates ideas, scripts, hooks and copies ready to film. Built solo, end-to-end.

FastAPISupabase + pgvectorCeleryRedisNext.jsMulti-agentClaude Code
1 / 15

WhatsApp Lead Qualification Bot

In production

Turns WhatsApp conversations into booked appointments, 24/7 and hands-off. The bot greets, qualifies the lead, books on Cal.com and only escalates to a human when needed, the team stops chasing messages and spends time closing.

n8nWhatsApp Business APIRAGCal.com

Voice AI Booking Agent

In production

Picks up every inbound call, qualifies and books, even after hours. No voicemail, no queues, no missed opportunities because nobody answered. Callers hang up with a confirmed appointment, you hang up with a full calendar.

VapiRAGCal.com

Multi-phase Ad Generation Pipeline

In production

Turns ad creative into a production line: studies your competitors' ads, extracts the patterns that already work, generates scripts and produces the final video. More creatives shipped per week, less dependence on freelancers and on inspiration.

ApifyGemini VisionClaudeVeo 3n8n
1 / 2

End-to-end Paid Acquisition Funnels

Delivered

Two full funnels delivered for clients: landing page, Google Ads campaigns, real tracking with GTM, GA4 dashboards, audience segmentation, keyword research and creative iteration. Traffic that no longer goes to waste and a measurable CPA you can optimize.

Google AdsGTMGA4WordPressPaid Media

Lead Scraper — Google Maps

In production

Fills your B2B pipeline with zero manual work: scrapes businesses from Google Maps by sector and area, extracts and dedupes emails, and pushes them to Sheets, ready for cold outreach. Reusable from any other automation.

n8nGoogle MapsEmail extractionSheets
04 / Process

How I work

Four steps designed so you see value early and always know where we stand.

  1. 01 · Diagnosis

    A 30-min call to understand the real bottleneck, not the symptom. You leave with a clear map of the current process and what to automate first.

  2. 02 · System design

    A concrete proposal: what gets automated, with which tools, what it costs and which metric you'll move. No fluff, no endless dependencies.

  3. 03 · Implementation

    I build the system end-to-end, wired to your real tools and tested in production. You see progress along the way, no waiting for a "big reveal".

  4. 04 · Measure and iterate

    I leave the tracking set up (GA4, dashboards, logs) so you know what's working. We iterate on data, not on opinions.

05 / Stack

Stack

The pieces I use to build the systems that capture, sell and work for you.

AI & Automation

AI/LLM integrationAI agentsRAGMCPPrompt EngineeringWorkflow AutomationAI-Assisted DevelopmentClaude Coden8nVapiWhatsApp Business API

Full-Stack Development

Full-Stack DevelopmentNext.jsFastAPIPostgreSQLWordPress

Growth & Marketing

PPCPaid MediaGoogle AdsGoogle Analytics 4Google Tag ManagerSEO
06 / Contact

Let's talk

Tell me what you want to solve. I reply personally and, if it's a fit, we book a 30-min call to map it out.